Shannon Jahnel Lanktree

Reach

REACH is a programme which aims to help people who are finding it difficult to re-enter the workforce after having been on an injury or sickness benefit. It collaborates with Work & Income New Zealand and the Waikato District Health Board to coach and heal clients over a 12 week period, with the intention of not just helping them find a job placement, but to first address other areas of their lives that could have barriers for them developing to their full potential.

Watermark was approached by Catstone to work with them and Black Sheep in creating a new brand rollout for the New Zealand REACH programme.

The project would include developing a new identity, website, updated supporting collateral and an animation that would help convey the idea of what REACH is.

Apart from being a very interesting and fun project to work on, the knowledge that the work we create could possibly help someone was a massive motivation as well.